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Claire Inc Moves in to Alice Euphemia

How many times have you walked into a “vintage” store and left bitterly disappointed having re-lived those frumpy, second-hand wares that look carelessly crumpled, or well and truly like they should have died with their decade? Those 80’s batwing jumpers, band tees and fringed leather jackets may be in abundance, but for Claire Inc, 'vintage' is all about the classic, unique and charismatically special. Christian Dior, YSL, Sonia Rykiel, Valentino, Chanel; take your pick. This Adelaide-born online vintage emporium is fast becoming internationally recognised for its skill at hunting out those seemingly unattainable vintage wares and now, for three weeks only, Melbournians will get the chance to shop these products in real-life surroundings. Leaving their cyber-space domain, a selection of Claire Inc treasures will take up residency in the apt boutique, Alice Euphemia. Colourfully painting a more “true” vision of vintage, this temporary pop-up will surely whet the appetitive of many-a-vintage lover in Melbourne.

www.claireinc.com

by Tilly Pearman