FurReal

In our blog Second Skin we reviewed the trend on the Milan and Paris catwalks for furs and leathers. The furs were true to the Milanese tradition, rich and textural and the luxury leathers detailed and colourful. But the question is what was real and what was Faux?

Karl Lagerfeld said : “You cannot fake chic, but you can be chic and fake fur”. In recent years the trend for furs and leathers has been carried through most seasons, with the common consensus To Faux Fur It.
 
Animal activists PETA released a series of campaigns last year that re-opened the topic of the inhuman way that animals were being slaughtered for their skins.
With the influence of top designers such as Stella McCartney and celebrity campaigns through PETA, the idea of real fur is a modern day taboo.

Australian company Unreal Fur, has been challenging this trend in the Australian market for the last decade, promoting the switch to Faux fur by creating the feeling of animal fur, but with a clean conscience. 

Unreal Fur have launched their newest season, the Northern Aurora. Referencing a Norwegian Winter, through the use of warm, natural colours and traditional fur coat cuts. The season also has a few sophisticated coloured pieces not to dissimilar to those of the Paris and Milan catwalks.
Unreal Fur’s slogan is Wear Your Own Skin, but why not buy one of  these Faux fur’s to keep your self warm – they ship free in Australia!
 
To find out more about Unreal Furs visit : http://unrealfur.com.au/