Mulberry, ‘Peace, Love, Mud’

Whilst a rainy festival may be an alien concept in Oz, in England wet weather is all part and parcel of the experience not least at the country’s most infamous festival, Glastonbury. To celebrate 40 years of the iconic music fixture’s birthday, luxury label Mulberry are playing host to a special in-store display concept in association with ‘Glastonbury - Another Stage’, a glossy photography book by Venetia Dearden capturing the mud, music and mayhem of the festival. The London flagship store gets a magical makeover with candy coloured hay bales providing the perfect shelving for the latest Bayswater or Alexa handbag. A tent (of course) provides the centrepiece with fashion and documentary images from the book projected onto it. The book is on sale in store with a limited edition Mulberry hemp bag daubed with their seasonal campaign slogan, ‘Peace, Love, Mud’ provided for slinging around Blighty’s soggy fields…or perhaps not.

Images courtesy of Mulberry