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New York Summer retail

The main theme in summer retail in New York is a mash up bohemian look. Various patterns and prints are combined, unexpected fabrics team up and silhouettes range from open and airy to skin tight. It is a thrifty, more is more look that always needs new additions, layered on jewels and colourful flair. A couple of incarnations were viewed on a recent shopping trip that all fit under this Bohemian umbrella.

Tropical Beach Babe- Bright Hawaiian floral prints combine with beach surf scenes. Denim is 1980s inspired and bleached out. Cut offs are paired with airy printed tanks. It is the ultimate go between the beach and city look.

Candy Shop- Feminine and sugar sweet, inspired by summer ice cream stands. Pink is the main colour with emphasis on big florals and coloured leopards prints. Heavy embellishments include sequins and beading combine with kitsch graphics and tongue in cheek text.

Hanging Bohemian- Dresses and peasant tops are draped and loose with Middle Eastern inspirations. Peg legged trousers have dropped crotch shapes. Head covering scarves are the key accessory. We saw this trend with an industrial twist at the new All Saints flagship store in Soho.

Anush Mirbegian