Blog

Plane: New Melbourne Opening

Plain, simple, unbranded clothing. You may think American Apparel, but in Melbourne, Plane is fast becoming a hot destination for urban hipsters who proudly communicate that innate sense of (effortless) cool. Recently opening a second store in the heart of Melbourne, Plane has extended its minimalist theosophy to those who rejoice in an un-branded, "plain" image. Perfect for those who may be looking for an alternative to their ubiquitous AA hoodie and nylon leggings, Plane continues to reflect a strong market for simple, yet well designed basics through their selective collection of national (Jensen, Malmo, TIAPT, Sosume, 2 Block South) and international (Alternative Apparel, Huffer, LnA) brands. They also stock their own, self-titled label, Plane, and will soon add Blak (New Zealand) and Wandering (Melbourne) to the growing range. Pushing forward an image of autonomous luxury, you can expect to find tees, dresses, hoodies & jackets alongside shoes, caps and vintage sunnies; all, of course, perfectly plain and suited to its youthful audience. The new Plane store is located at 16 Manchester Lane, Melbourne.
by Tilly Pearman