Blog

Zac Posen for Target USA

Almost exactly 2 years after launching his line for Target in Australia Zac Posen’s Target collection goes into store for all to see on April 25thin the USA. Cleverly he did a VIP launch in New York last week with celebrities, stylists and fashion insiders getting first dibs on the collection. Guest arrived early and packed into the pop up shop at The New Yorker Hotel.

We were lucky enough in Australia to have a Posen for Target collection first in April 2008 during LMFF, which had fashionistas racing into Target stores. Posen says he turned down an initial offer from Target USA to create a mass collection, but decided to take the retailer up on its offer this time around. “Everyday, running a business, you change the course of how you grow it,” said Posen. “Everyday you rethink, rebuild and re-guide your company.”

Posen, like other well known designers including Jean Paul Gaultier, Anni Sui, and the late Alexander McQueen, have struck up partnerships with Target to bring a taste of high-end fashions to everyday consumers. Celebrity stylist June Ambrose, who previewed Posen’s line a couple of months ago, says more high-end designers will follow suit. “It’s really the new wave of the future,” said Ambrose. “There’s always money in the mass.”

The collection was well received by all at the launch with everything from swimwear to party dresses, suits and cute denim shorts being snapped up on the night.