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Miu Miu Club @ Café Royal

In a competitive retail landscape brands are having to find new and innovative ways to reward brand loyalty. Miu Miu just opened a three-day private members club within the freshly renovated Café Royal hotel. The women-only club (by invite) promised a mix of shopping, cultural events and personalised dinner menus. Designed to bring the luxury, pleasure, social and pamper factors back into shopping the club aims to build bonds between shoppers and the labels they love. 

Members and guests were invited to preview and buy the Spring/Summer 2013 and resort collections alongside special collaborations with Stephen Jones and Vivienne Westwood who devised special limited edition products exclusively for the launch of the club. 

A series of talks, Venice film festival films and forums are dedicated to the exploration of women, their obsessions, and their role in society. Women's tales are screened in the conversation room along with talks hosted by style icons from Penny Martin to Alice Rawsthorn. 

Stylish classic cocktails are served in the restaurant along with delicious seafood for ladies who lunch.

Images courtesy of Style Bubble

BL

05 Dec 2012