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NON-GENDER Hits the Mainstream

We’ve been noticing for some time the non-gender movement in fashion. Top tier designers like Rick Owens and Alessandro Michele of Gucci, each intent on eroding the once rigid demarcation between conventionally feminine and masculine clothes were among some of the first to cause this ripple at last years runway shows.

In SCOUT’s SS17 Casual Book we featured “Non-Gender” as one of our 6 trends for the season. Here we explored a shift to a more open society which, allows people to express themselves without gender constraints and therefore being a third category emerging that is neither masculine or feminine. A new direction and a non-seasonal approach for these new consumers.

We’ve also seen more mainstream brands embrace this shift in youth fashion. Uniqlo brand certain pieces across both their men’s and women’s collections “unisex”. Last year Selfridges ran a campaign called “Agender”; a celebration of fashion without definition, which explored and examined the shifting gender boundaries through ground-breaking fashion, music and design collaborations.

This week retail giant Zara introduced a range of gender-neutral clothing to its vast inventory. introducing Ungendered, a new section in its TRF label. The 16 items range from T-shirts and sweatshirts to denim and Bermuda shorts — unisex basics in neutral colourways, constructed from comfortable cottons and cotton blends.

Zara's announcement represents a huge step in the mainstream fashion space.

SCOUT will be further developing genderless concepts and thinking in its new AW17/18 trend forecasts. For further information go to www.scout.com.au or contact us on info@scout.com.au

SCOUT's Casual SS17 'NON GENDER' Trend

SCOUT's Casual SS17 'NON GENDER' Trend

SCOUT's Casual SS17 'NON GENDER' Trend

SCOUT's Casual SS17 'NON GENDER' Trend

Adidas Originals x Kanye West

Adidas Originals x Kanye West

Yeezy Spring 2016 Ready-To-Wear

Yeezy Spring 2016 Ready-To-Wear

ZARA's new 'Genderless Campaign'

ZARA's new 'Genderless Campaign'

ZARA's new 'Genderless Campaign'

ZARA's new 'Genderless Campaign'

09 Mar 2016