Pass the baton - Tokyo

Could this be the world’s best second-hand store? Tokyo fashion-guru Nicole Bargwanna of CPR, put us on to this great concept: Take a whole bunch of pre-loved treasures, from Cacharel and Chanel handbags to vintage brooches and crazy plastic toys from the 1960s and merchandize them brilliantly so that you want EVERYTHING in the store. Then add our fascination for voyeurism: each item is sold on consignment by a real person – gathered from Tokyo’s international mix of designers, editors, actors and musicians, and includes a brief bio of the seller and their personal comments on the item. You get a real sense of continuity, knowing who owned that piece and why they loved it. Add helpful sales staff in snappy blue coats and a bilingual website and you have…Pass the Baton. The store’s philosophy, according to founder Masamichi Toyama, is “New Recycle”, a way to pass on items that we can’t bear to throw away. When you buy something, you get its story as well, so it is passed on, like a baton. Prices are amazingly reasonable, decided by the seller, not the store.  There’s also a range of ties by Giraffe and reworked pieces from clothing brand United Arrows. If you're in Tokyo, head to their store in Marunouchi Brick Square just near Tokyo Station, or the latest store, just opened a few weeks ago, under Omotesando Hills, near Harajuku.

13 May 2010