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SS18 Menswear Trends Confirmation

European fashion weeks are almost over and we can already identify some key looks that confirm SCOUT’s forecasting for this season. Menswear trend books were released last March, and we can see most of our visions embodied in some key designers work.

On Prada’s catwalk, the subtle contrasts between retro and contemporary were shown with a big touch of sportswear. This mood is very much aligned with our blue trend BLURRED LINES, in which there is a mix between city and beach, smart and casual, all with a sharp edge. The blue outfits and stripes were also highlighted and not just in Prada's but on other shows such as in Lemaire and E.Tautz collections.

Latest Balenciaga show, featuring the hyped designer Demna Gvasalia, brought to the runway oversized shapes in a very utilitarian style, which we have predicted in our CONSTRUCTIVIST trend. The show was all about logic, function, and experimentalism.

Looking through another side of Balenciaga collection, there is an influence of 90's sportswear and also a rebellious attitude, that were referenced in our REBEL YOUTH concept. Liam Hodges has also presented the rebellious character through deconstructed denim and energetic printed messages in an exciting youth-driven path.

Lastly, Craig Green brought the global nomad look in a very fresh way, full of vivid colours and geometric textures. This life on the road can be pictured on the trend story DESCENDENTS.

Great to see ideas getting out of the paper!

Instagram @prada

Instagram @prada

SCOUT MEN SS18 Blurred Lines Trend

SCOUT MEN SS18 Blurred Lines Trend

E.Tautz - Photos courtesy of Vogue

E.Tautz - Photos courtesy of Vogue

Lemaire - Photos courtesy of Vogue

Lemaire - Photos courtesy of Vogue

Prada - Photos courtesy of Vogue

Prada - Photos courtesy of Vogue

SCOUT MEN SS18 Rebel Youth Trend

SCOUT MEN SS18 Rebel Youth Trend

Liam Hodges - Photos courtesy of Vogue

Liam Hodges - Photos courtesy of Vogue

Balenciaga - Photos courtesy of Vogue

Balenciaga - Photos courtesy of Vogue

SCOUT MEN SS18 Constructivist Trend

SCOUT MEN SS18 Constructivist Trend

Balenciaga - Photos courtesy of Vogue

Balenciaga - Photos courtesy of Vogue

Y Project - Photos courtesy of Vogue

Y Project - Photos courtesy of Vogue

SCOUT MEN SS18 Descendant Trend

SCOUT MEN SS18 Descendant Trend

Craig Green - Photos courtesy of Vogue

Craig Green - Photos courtesy of Vogue

Craig Green - Photos courtesy of Vogue

Craig Green - Photos courtesy of Vogue

22 Jun 2017