Blog

Selfridges Women's Galleries

Selfridge's has unveiled phase one of three of its beautifully transformed Women's Designer Galleries offering a combination of the classical and the technical. The store's neo-classical architecture along with a grand marble floor designed by Jamie Fobert Architects provides an elegant back drop to a series of digital features. A highlight of the space is the interactive digital art screen from British interactive artist Daniel Brown. The central fitting mirror features three screens mounted together and is a key feature looking toward the future of retail. The in-built camera invites customers to capture a short video or image of  themselves allowing them to compare outfits simultaneously, contemplate colour and accessory options and even email images to friends for the all-important feedback!
As for the clothes, the designer galleries will feature UK exclusive looks cherry-picked by Selfridges buyers from International design houses.  An exemplary customer experience is at the heart of the store – bespoke texts and emails can be sent to customers based on their tastes and purchasing habits when new lines arrive in store! An on-site tailor will be ready for tweaks and alterations to ensure customers leave with the perfect purchase.
The Women's Designer Galleries at Selfridges will showcase some of fashion’s most exciting designers in a creative setting that embraces the expectations of today’s modern woman,” says Alannah Weston, Selfridges Creative Director. “We know that our customers are sophisticated, global trend-makers and we look forward to presenting beautiful designer pieces including exclusive looks in a serene and elegant environment.”

Two further phases of the Women's Designer Galleries will launch in 2012 and 2013.

23 Apr 2012