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Stripe It Up

Just to prove stripes never go out of style, iconic French T-shirt maker Petit Bateau has just celebrated its 120th anniversary. Pierre Valton started the company in Troyes in 1893, making soft, comfortable cotton underwear; quite a revolution at the time – before moving on to the iconic striped Breton tops. The company still operates in Troyes, southeast of Paris, and to celebrate the anniversary, they honoured their workers. Photographer Stephane Remael made quirky portraits of the staff – a dyer taking a bath, pattern makers grading “on the body” and others literally ‘wrapped’ in their work. What comes through is the pride they share in their work and that offbeat, French humour. In a time when cheap outsourcing has hit the fashion industry, it’s also a tribute to the town that is tied to closely to the company. The exhibition runs outdoors through the town, until July 7th. But if you can’t get to Troyes this month, check out the Petit Bateau x Kitsune collection, matching the cool, knowing style of Maison Kitsune with the classic cotton brand.

 

KM

07 Jun 2013