Scout Bloghttp://scout.com.au/Blog/feedLatest news from Scoututf-8en-us1510750800Future Bčro CMS RSS Generator v1.0http://scout.com.au/img/site/logo_scout.gif16036Scout BlogWhen Film meets Fashionhttp://scout.com.au/Blog/4-Amazing-Fashion-Campaignshttp://scout.com.au/Blog/4-Amazing-Fashion-Campaigns<img src="http://scout.com.au/image/contentobject/00001968/article_image/5a0cf9c3b249d.jpg?height=102&width=140" align="left"></img><p> Here at SCOUT we get most excited when fashion campaigns are shown in short films &lsquo;cause it&rsquo;s a smart way of telling the story of a collection, other then through fashion shows only, which seems to have a very selected and restricted public. The participation of well-known filmmakers and actresses on the latest fashion campaigns is getting more common day by day and it&rsquo;s interesting to see how brands are looking to relate themselves with a personality who will embody their spirit and lifestyle in a more authentic way. Have a look at the latest releases and see for yourself:</p> <p> Erdem x H&amp;M</p> <p> The film &ldquo;The Secret Life of Flowers&rdquo;, created exclusively for the collection launched by these two fashion giants, is directed by Baz Luhrmann, so you can expect a story as magnificent, passionate and dramatic as the director of Moulin Rouge can create. Click <a href="https://www.youtube.com/watch?v=PEANC3ipyws">here</a> to watch it.</p> <p> Jimmy Choo</p> <p> &ldquo;Shimmer in the Dark&rdquo; is the name of the Cruise 2018 campaign which stars Cara Delevingne. Very urban, very sexy and glamorous, the model and actress appears walking through the streets of New York on her way to an exciting disco night while wearing some glittering Jimmy Shoo&rsquo;s boots. Click <a href="https://www.youtube.com/watch?v=DPrRRgagQg8">here</a> to watch it.</p> <p> Chanel</p> <p> Lagerfeld chose the french actress and House ambassador Marine Vacth to incorporate the spirit of Chanel&rsquo;s Cruise 2017/18 collection. The actress is famous for playing parts that evokes themes like sexuality and nudity, as the teenage on 2013&rsquo;s &ldquo;Young and Beautiful&rdquo;. Click <a href="https://www.youtube.com/watch?v=T_AzK0-OkhY">here</a> to watch it.</p> <p> Louis Vuitton</p> <p> Nicholas Guesui&eacute;re has chosen the swedish actress and also House muse Alicia Vikander to modelling at Louis Vuitton Cruise 2018 campaign. &ldquo;The Spirit of Travel&rdquo; shows the actress in beautiful landscapes, enjoying the views and dressed in sexy and feminine outfits. Click <a href="https://www.youtube.com/watch?v=nXR3ExI5ulA">here</a> to watch it.</p> 2017-11-16 00:00:00Fashion + Nature next year on Victoria and Albert Museumhttp://scout.com.au/Blog/Fashion---Nature-next-year-on-Victoria-and-Albert-Museumhttp://scout.com.au/Blog/Fashion---Nature-next-year-on-Victoria-and-Albert-Museum<img src="http://scout.com.au/image/contentobject/00001967/article_image/59fbbf64046a8.jpg?height=102&width=140" align="left"></img><p> Victoria and Albert Museum, the world&rsquo;s leading museum of Art and Design announced the next Fashion exhibition: &ldquo;Fashioned from Nature&rdquo;. Opening in April 2018, the exposition will explore the complex relationships between fashion and nature throughout the centuries. By presenting pieces from 1600 to the present days, Fashioned from Nature aims to examine how nature has served both as a source of materials and inspiration.</p> <p> Pieces like a floral embroidered jacket from the 1600&rsquo;s will share the space with Stella McCartney&rsquo;s eco-fashion work and outfits like the Calvin Klein dress worn by Emma Watson to the MET Gala 2016, which fabric was made of recycled plastic bottles. It&rsquo;s a very relevant exhibition, in a moment when the concern with the impact of Fashion on the planet consolidates.</p> <p> Here at SCOUT we&#39;ve been discussing the relationship between fashion and nature for the past seasons on our LIFE books: SS18 &quot;Organic Life&quot;, AW18/19 &quot;Life Offline&quot; and also on our latest release SS19 Life, through &quot;Super-nature&quot; trend. Interested? Click <a href="https://www.scout.com.au/Trend-Reports/SS19-SCOUT-Life-1946">here</a> to order the book.</p> 2017-11-03 00:00:00Our 5 Favorite Designers from Tokyo Fashion Weekhttp://scout.com.au/Blog/Our-5-Favorite-Designers-from-Tokyo-Fashion-Weekhttp://scout.com.au/Blog/Our-5-Favorite-Designers-from-Tokyo-Fashion-Week<img src="http://scout.com.au/image/contentobject/00001966/article_image/59f12d77cffd1.jpg?height=102&width=140" align="left"></img><p> When we think of Tokyo&rsquo;s fashion, names like Yohji Yamamoto, Rei Kawakubo and Issey Miyake&nbsp;pop into our minds, not to mention the avant-guard thinking and experimentalism coming from the streets of Japan big cities.</p> <p> The 5 designers we chose to show below were able to mix all of this with a fresher, globally-connected look, taking Japanese fashion to a next level. Check out the SS18 collections presented at Tokyo Fashion Week: 5Knot, Akikoaoki, Hyke, Hare and Toga.</p> <p> All images are courtesy of <a href="http://amazonfashionweektokyo.com/en/the25th/collection/">Amazon Fashion Week Tokyo</a>.</p> 2017-10-26 00:00:00SCOUT GETS CASUAL!http://scout.com.au/Blog/SS19-Casual-Out-Now-http://scout.com.au/Blog/SS19-Casual-Out-Now-<img src="http://scout.com.au/image/contentobject/00001961/article_image/59e01ab3c8019.jpg?height=102&width=140" align="left"></img><p> We&#39;re excited to announce the release of our SS19 CASUAL Online report with seven new casual wear stories! From denim and casuals to athleisure and sportswear, everything is connected for the modern multi-layered, multi-functional, 24/7 globally connected consumer.</p> <p> We&rsquo;ve developed a more scientific approach to colour, working in colour harmonies and wheels in KEY COLOUR GROUPS. As always, we present our trend palettes as CORE and ACCENT for a clear direction on colour and usage pages.</p> <p> The STYLING and PRODUCT pages are carefully curated with his and hers key looks, details and trims, prints and graphics. Each lifestyle related trend has its own story and vision.&nbsp;</p> <p> A key focus in this report is DENIM. From styling and head-to-toe looks to details, trims, finishes, and washes, we curate each story with the denim consumer in mind. From washed, aged and vintaged to ripped and customised, to bleached-out and whitened, everything you need to know about denim next season.</p> <p> We&#39;ve adapted - where relevant - trends, looks and colours, suitable for the kids wear market. From denim, jersey and leisure wear to active sports and high-summer key items, with a key focus on prints and graphics. Cool kids for a cool summer.</p> <p> Don&#39;t miss out: to order the SS19 Casual online report, click <a href="https://www.scout.com.au/Trend-Reports/ss19-Casual-Colour-Trend-1956">here</a>. We are sure you&#39;ll love it!</p> 2017-10-13 00:00:005 Reasons why we loved Paris Fashion Weekhttp://scout.com.au/Blog/5-Reasons-why-we-loved-Paris-Fashion-Weekhttp://scout.com.au/Blog/5-Reasons-why-we-loved-Paris-Fashion-Week<img src="http://scout.com.au/image/contentobject/00001959/article_image/59d6b544c5af3.jpg?height=102&width=140" align="left"></img><p> Paris Fashion Week has just happened and here at SCOUT we&rsquo;ve chosen our favorites. Some really exciting collections were presented with surprising new concepts to shake our changing fashion scenario even more. Have a look at the 5 shows we loved:</p> <p> <strong>Louis Vuitton</strong></p> <p> Presented into a 12th Century crypt at the Louvre, the show seemed like a travel in time. Inspired by frock coats from the Baroque and Rococo eras, the designer Nicholas Ghesquiere mixed super-embellished details with sportswear, inserting history into our urban world.</p> <p> <strong>Chlo&eacute;</strong></p> <p> The collection paid an homage to Chloe&rsquo;s history, showing the bohemian feel - typical of the brand&rsquo;s legacy - and exploring it in a variety of styles built through years of different creative directions. Light fluid fabrics and an earthy palette set the tone of a cool and chic french lifestyle.</p> <p> <strong>Dries Van Noten</strong></p> <p> As usual, the designer goes for a very authentic, timeless and feminine line, working with the contrast of rigid shapes in suits and fluid silk dresses. The elegant colour palette has rich browns and accents of lilacs and lots of golden yellows and oranges, all tied up in tropical contemporary prints.</p> <p> <strong>Balenciaga</strong></p> <p> What it&rsquo;s exciting about Balenciaga&rsquo;s show is to see how a classic brand incorporates the boldness of a young designer such as Demna Gvasalia. You could see the two minds there: narrow and elegant shapes wrapped up in denim and casual multi-layered looks.</p> <p> <strong>Saint Laurent</strong></p> <p> For the stunning landscape of the Eiffel Tower, a stunning collection: Saint Laurent got it right. Voluminous silhouettes came in constructions in leather and feathers, made for a powerful, exuberant and edgy women, as the present demands.</p> 2017-10-06 00:00:00SCOUT at The Future Of_ 2017http://scout.com.au/Blog/SCOUT-at-The-Future-Of--2017http://scout.com.au/Blog/SCOUT-at-The-Future-Of--2017<img src="http://scout.com.au/image/contentobject/00001958/article_image/59cca8b35661d.jpg?height=102&width=140" align="left"></img><p> Last week, SCOUT&rsquo;s Creative Director Tony Bannister and Researcher Becky Lyon attended <a href="http://www.futureof.co/">The Future Of_</a>, a talk series taking guests on a journey to the &lsquo;edges of tomorrow&rsquo; through the lens of mavericks and visionaries in their fields.&nbsp;</p> <p> <em>The Future Of_Wellness</em>, very much a hot topic, was addressed by biological architect <strong>Rachel Wingfield</strong>. She hints towards a future where nature, technology and space converge to create therapeutic experiences for public benefit - such as collective bathhouses with medicinal fogs and soothing sleep pods.&nbsp;</p> <p> Under the same theme, guests had the chance to experience <strong>Chromayoga</strong> - a pioneering approach to practicing yoga combining colour therapy, sound and scent. Blue light was applied to keep guests alert and refreshed for the afternoon session.&nbsp;</p> <p> We saw evolutions of SCOUT&rsquo;s <em>Organic Life</em> (SS18) and <em>Super Nature Life</em> (SS19) trends at <em>The Future Of_Nature</em> presented by <strong>Natsai Audrey Chieza</strong>. The designer, and recent TED Global speaker is re-programming bacteria to create beautiful, non-toxic, biopigments for textiles.&nbsp; <strong>Angela Mathis</strong> presented a bold proposal where human organs are engineered from plant matter in response to donor shortages. <strong>Maria Apud Bell</strong> exhibited Mela a service company supplying a monthly chocolate box of bacterial cocktails designed for your specific health needs.&nbsp;</p> <p> &lsquo;The future will be old fashioned&rsquo; declared Dr <strong>Kate Stone</strong> who is poetically embedding electronics and sound into tactile, interactive packaging, books, vinyl covers and posters in The Future Of_ Paper.&nbsp; Meanwhile, <strong>Lucy Hardcastle</strong> is exploring new types of magical screen, beyond the flatscreen LED cellphone.&nbsp;</p> <p> One of the highlights of the day was <em>The Future Of_Humanity</em> a colossal topic tackled by speculative architect <strong>Liam Young</strong> in his performative lecture and three-screen film &lsquo;Hello City&rsquo;. From the &lsquo;perspective&rsquo; of a driverless car in a future urban environment, Liam took us through a powerful, yet cautionary tale through the future.&nbsp;</p> <p> <em>The Future Of_ </em>was curated and produced by <a href="http://www.propela.co.uk/">Propela</a> - a representation agency for creative Superheroes working on the cutting edge of the arts and sciences.&nbsp;</p> 2017-09-28 00:00:00SCOUT news!http://scout.com.au/Blog/SCOUT-news-http://scout.com.au/Blog/SCOUT-news-<img src="http://scout.com.au/image/contentobject/00001957/article_image/59c4a4f5b9dff.jpg?height=102&width=140" align="left"></img><p> A brand new season and a REFRESH of all our reports, SCOUT is excited to launch its website with a fresh new look, with easier navigation to all our reports as they are published, plus links to all our social media platforms. You will also find a refreshed new Blog and About pages. Whether a current subscriber or first-time browser, you will find all you need to know about SCOUT, who we are, what we do and how to access our unique reports with a click of your mouse.&nbsp;<span style="font-size: 12px;">Welcome to SCOUT and the SCIENCE OF STYLE.</span></p> <p> To go to our new look website, click <a href="https://www.scout.com.au/">here</a>.</p> <p> Don&#39;t forget to check out&nbsp;latest releases: ss19 LIFE and ss19 MEN books, that brings a mix of exciting new trends for the new season. You can order the new Life book <a href="https://www.scout.com.au/Trend-Reports/SS19-SCOUT-Life-1946">here</a> and the new Men&#39;s book <a href="https://www.scout.com.au/Trend-Reports/SS19-Mens-Colour-Trend">here</a>. Our books have been re-designed and updated, like the website.&nbsp;</p> <p> Our next releases will be ss19 CASUAL and ss19 WOMEN with lots of exciting new palettes, trend and styling directions in a brand new format &ndash; online or hard copy books. We can&#39;t wait to show you!</p> <div> <span style="font-size: 12px;"><br /> </span></div> 2017-09-22 00:00:00SS18 SCOUT Trends at NYFW http://scout.com.au/Blog/SS18-SCOUT-Trends-at-NYFW-http://scout.com.au/Blog/SS18-SCOUT-Trends-at-NYFW-<img src="http://scout.com.au/image/contentobject/00001953/article_image/59bb76ba18f35.jpg?height=102&width=140" align="left"></img><p> Women&rsquo;s fashion shows started in New York bringing forward a vibrant and energetic season, as summer should be. Here at SCOUT we spotted some interesting looks that reflected the season we forecasted on our SS18 Women&rsquo;s book.&nbsp;</p> <p> The experimental shapes were a hit on Dion Lee and Jason Wu&rsquo;s collections, reflecting the new tailoring proposed by the trend Heroic. The refreshing but still retro high-summer spotted on the trend Lemonade made a statement on the dresses and skirts of Josie Natori and Derek Lam. What to say about the lovely looks of Christian Soriano and Marissa Webb? A graceful and exciting interpretation of our trend Organica.&nbsp;</p> <p> Looking forward to seeing what is next in London, Milan and Paris!</p> <p> Click <a href="https://www.scout.com.au/trend-reports/subscriptions/Womens-or-Mens-1-Year-Subscription">here</a> to order our Women reports.</p> 2017-09-15 00:00:00Scandinavian Streetsyle - AW18/19 Trend Confirmationhttp://scout.com.au/Blog/Scandinavian-Streetsylehttp://scout.com.au/Blog/Scandinavian-Streetsyle<img src="http://scout.com.au/image/contentobject/00001950/article_image/59a794f29b030.jpg?height=102&width=140" align="left"></img><p> Fashion media is generally more focused on shows and street style from places such as Paris, London, Milan and New York. However, it&#39;s always inspiring to also look into what other important cities are showing, and get out of the box a little.</p> <p> The Scandinavian fashion shows happened last month and the city streets&nbsp;of Oslo, Copenhagen, and Helsinki were bubbling up with interesting people wearing the most inspiring and edgy outfits. There&#39;s an authenticity and a strong sense of style on the &quot;scandi&quot; lifestyle which is always exciting to see. What was also really stimulating was capturing lots of our AW18/19 Women&#39;s forecast reflected on many looks. New shirts from &quot;M Power&quot; and easy knits from &quot;Uncomplicated&quot; trends were just a few of them. Have a look at all of them below and have fun!</p> <p> Click <a href="https://www.scout.com.au/Trend-Reports/AW1819-Womens-Colour-Trend">here</a> to order your AW18/19 Women report.</p> 2017-08-31 00:00:00SS19 LIFE OUT!http://scout.com.au/Blog/SS19-LIFE-OUT-http://scout.com.au/Blog/SS19-LIFE-OUT-<img src="http://scout.com.au/image/contentobject/00001949/article_image/599fdda34f242.jpg?height=102&width=140" align="left"></img><p> A new season, almost a new decade. Time to refresh, renew and rethink what&#39;s right, what&#39;s relevant and what&#39;s real. Throw out the old, discard what&#39;s no longer useful, but keep and treasure what is special and all the things we love.</p> <p> We&#39;ve just released our latest issue of SCOUT LIFE, taking the concept of REFRESHING on board and doing our own spring clean of all our products. We&rsquo;ve refreshed our design, graphics, layouts and concepts to give you even more clarity and direction this season. We present six new lifestyle concepts that we see as the big picture, ideas that can be developed across various lifestyle related products. From fashion to home and interiors, fitness and beauty, food and packaging, travel, health and well-being, everything is connected in this multi-layered, complex, hyper-connected world.</p> <p> We&#39;ve developed a scientific approach on our Colour Summary, editing what we see as the Core Colours of the season to maximise the SCOUT colour palette and enhance your decision making for the right colours. In this new format Colour Chart, we analyse our trend palettes for the fashion, home and interiors markets, into their key colour groups, to give a fresh new perspective on colour for the season in beautiful colour harmonies.</p> <p> We hope you enjoy this refreshing news and have a successful season!</p> <p> Click <a href="https://www.scout.com.au/Trend-Reports/SS19-SCOUT-Life-1946">here</a> to order now.</p> 2017-08-25 00:00:00The Boy Who Made Shoes for Lizardshttp://scout.com.au/Blog/The-Boy-Who-Made-Shoes-for-Lizardshttp://scout.com.au/Blog/The-Boy-Who-Made-Shoes-for-Lizards<img src="http://scout.com.au/image/contentobject/00001944/article_image/5987f78dd5068.jpg?height=102&width=140" align="left"></img><p> Expected to be released on September 15th, &ldquo;Manolo Blahnik: The Boy Who Made Shoes for Lizards&rdquo; is a film that explores the life and work of the renowned Spanish shoe designer. Yes, that&rsquo;s the favorite shoe brand of Carrie Bradshaw, the main character on &ldquo;Sex and the City&rdquo; TV show, we all saw how she used to spend all her savings one pair of Manolos.</p> <p> The first trailer gives you a glimpse of what is yet to come, with the appearances of Anna Wintour, Sofia Coppola, John Galliano and Rihanna talking about the collaborations they made with the creative and humorous designer. The film is also about the history of the man behind the brand, following his journey since school in Paris, passing through his contact with Diana Vreeland, the Vogue editor in the 1970&rsquo;s, that helped change the course of his future.</p> <p> Watch the trailer <a href="https://www.youtube.com/watch?v=XlzVl98HKvU">here</a> and don&rsquo;t miss out the amazing photoshooting of the latest exciting collaboration of Manolo Blahnik with Rihanna below.</p> 2017-08-07 00:00:00Bergdorf Goodman's Amazing Windowshttp://scout.com.au/Blog/Bergdorf-Goodman-s-Amazing-Windowshttp://scout.com.au/Blog/Bergdorf-Goodman-s-Amazing-Windows<img src="http://scout.com.au/image/contentobject/00001943/article_image/597946a6a9611.jpg?height=102&width=140" align="left"></img><p> One of the fun and exciting parts of fashion research is getting out on the streets to watch everything the big retailers are proposing for the next season.</p> <p> The work made by Benjamin Shine on Bergdorf Goodman&#39;s windows really caught our eye at the store on 5th Avenue last week. The artist created the faces by carefully draping and sewing the transparent fabric, in order to evoke the glamour and sophistication of the 1950&#39;s, era of the dresses that were being featured on the window.&nbsp;</p> <p> If you&#39;re curious to understand how this was made, have a look at the artist&#39;s Instagram feed by clicking <a href="https://www.instagram.com/p/BWnRuyfgwTw/?taken-by=benjaminshinestudio">here</a>, you&#39;ll be able to watch a video of him with his hands on the fabric, really inspiring!</p> 2017-07-27 00:00:00News from Lana Del Reyhttp://scout.com.au/Blog/News-from-Lana-Del-Reyhttp://scout.com.au/Blog/News-from-Lana-Del-Rey<img src="http://scout.com.au/image/contentobject/00001942/article_image/5967309c94e57.jpg?height=102&width=140" align="left"></img><p> One of SCOUT&rsquo;s faves Lana Del Rey just dropped two more songs from her new album<strong> Lust for Life</strong>, that arrives on July 21st. Both &rdquo;Groupie Love&rdquo; and &ldquo;Summer Bummer&rdquo; features A$AP Rocky, showing that hip-hop vibes are one of the touches for her new work.&nbsp;</p> <p> It goes without saying that we can&#39;t wait to listen to the complete album on the 21st of July. It&#39;s always good to follow up on pop music celebrities who will influence fashion in a way or another. In the meantime, let&rsquo;s have a look at the last W Magazine issue released last week, who brought a beautiful fashion photo shoot with the artist, photographed by Steven Klein. The new tracks are available on Spotify, but you can also have a sneak pick by clicking <a href="http://lanadelrey.com/releases/groupie-love-ft-aap-rocky/">here</a>. Have a good listening!</p> 2017-07-13 00:00:00Dries - Dries Van Noten documentaryhttp://scout.com.au/Blog/Dries---Dries-Van-Noten-documentaryhttp://scout.com.au/Blog/Dries---Dries-Van-Noten-documentary<img src="http://scout.com.au/image/contentobject/00001941/article_image/5963049085c74.jpg?height=102&width=140" align="left"></img><p> Dries is the documentary by Reiner Holzemer in which the Belgian fashion designer Dries Van Noten allows a filmmaker to register his life and his creative process for the first time. The film shows a little bit of the life, mind and heart of a designer who has remained true to himself in an age of fashion globalisation.</p> <p> On the trailer linked below, you will hear the designer saying &ldquo;The word &lsquo;fashion&rsquo; I don&rsquo;t like because fashion means something which is over after 6 months. I would like to find a word which is more timeless&rdquo;. This pretty much sums the emblematic original work of the designer, whose fashion shows have become one of the must-sees at Paris Fashion Week.</p> <p> Fashionists wouldn&#39;t want to miss out this film. Australians had the chance to watch &ldquo;Dries&rdquo; on Sydney Film Festival and if you are in France or in Netherlands you can look forward to the film to be screened soon. The Dries film will be available from July 17th on demand (Click&nbsp;<a href="http://www.driesfilm.com/watchondemand">here</a>&nbsp;for more information).</p> <p> Until then, have a sneak pick on the official <a href="https://www.youtube.com/watch?v=Q7Sqe2DKAFo">trailer</a>.</p> <p> Images courtesy of www.driesfilm.com</p>2017-07-10 00:00:00SCOUT at Whitespace 2017http://scout.com.au/Blog/SCOUT-at-Whitespace-2017http://scout.com.au/Blog/SCOUT-at-Whitespace-2017<img src="http://scout.com.au/image/contentobject/00001940/article_image/5955e354bb96d.jpg?height=102&width=140" align="left"></img><p> Great news: an amazing event is coming and <strong>SCOUT</strong> is going to be part of it. <strong>Tony Bannister</strong>, SCOUT&rsquo;s creative director is one of the speakers invited to take part at <a href="http://esptrendlab.com/corporate/whitespace/"><strong>The Provocateurs - Whitespace 2017</strong></a>, a global Design conference held by ESP Trendlab.&nbsp;</p> <p> New perspectives are going to be the focal point of Tony&rsquo;s speech. With the world in turmoil and the future hard to define, new ways of thinking, adapting and responding will deliver new solutions and concepts, challenging us like never before. How we adapt and integrate change is as much about who we are, as to what we want in life. A new generation wants to tear down walls, challenge the norm and shake things up. The result: alternative ways of thinking and new design solutions emerging that lead us to a Brave New World.</p> <p> Other great talks will be happening at the event. Big names as Ageist, A+A Design Studio, Copenhagen Institute of Future Studies, D.Chipher, 20/2- Vision, John Lobell, THJS Home and Marisel Salazar are also going to be there. The conference will take place in <strong>New York City</strong>, on <strong>July 20th from </strong><strong>9am</strong><strong> to </strong><strong>5pm</strong>. What are you waiting for? RSVP now: lsmecker@esptrendlab.com, ph 212.629.9200.</p> 2017-06-30 00:00:00SS18 Menswear Trends Confirmationhttp://scout.com.au/Blog/SS18-Menswear-Trends-Confirmationhttp://scout.com.au/Blog/SS18-Menswear-Trends-Confirmation<img src="http://scout.com.au/image/contentobject/00001938/article_image/594b27e96d95f.jpg?height=102&width=140" align="left"></img><p> European fashion weeks are almost over and we can already identify some key looks that confirm SCOUT&rsquo;s forecasting for this season. Menswear trend books were released last March, and we can see most of our visions embodied in some key designers work.</p> <p> On Prada&rsquo;s catwalk, the subtle contrasts between retro and contemporary were shown with a big touch of sportswear. This mood is very much aligned with our blue trend BLURRED LINES, in which there is a mix between city and beach, smart and casual, all with a sharp edge. The blue outfits and stripes were also highlighted and not just in Prada&#39;s&nbsp;but on other shows such as in Lemaire and E.Tautz collections.</p> <p> Latest Balenciaga show, featuring the hyped designer Demna Gvasalia, brought to the runway oversized shapes in a very utilitarian style, which we have predicted in our CONSTRUCTIVIST trend. The show was all about logic, function, and experimentalism.</p> <p> Looking through another side of Balenciaga collection, there is an influence of 90&#39;s sportswear and also a rebellious attitude, that were referenced in our REBEL YOUTH concept. Liam Hodges has also presented the rebellious character through deconstructed denim and energetic printed messages in an exciting youth-driven path.</p> <p> Lastly, Craig Green brought the global nomad look in a very fresh way, full of vivid colours and geometric textures. This life on the road can be pictured on the trend story DESCENDENTS.</p> <p> Great to see ideas getting out of the paper!</p> 2017-06-22 00:00:00Designers on the Spot at Pitti Uomohttp://scout.com.au/Blog/Designers-on-the-Spot-at-Pitti-Uomohttp://scout.com.au/Blog/Designers-on-the-Spot-at-Pitti-Uomo<img src="http://scout.com.au/image/contentobject/00001929/article_image/5943956413330.jpg?height=102&width=140" align="left"></img><p> More exciting surprises at Pitti Uomo, where two outstanding designers drew all the attentions on the last few days: JW Anderson and OFF-White, featuring the multi-talented designer Virgil Abloh. For the first time showing at Florence, both labels carry the contemporary touch and knowledge of youth culture in their DNA; JW Anderson in a more artistic way and Off-white in a bold streetwear style.</p> <p> We&rsquo;ve already talked here about changes in Fashion and if we look closely this is another indication of how the fashion scenario is changing. Once more, the boundaries between High Fashion and Streetwear seems to be blurred, with two contemporary aesthetics such as JW Anderson and Off-White being shown in a traditional platform like Pitti Uomo. Looking forward to seeing the next chapters of this new age in Fashion.</p> <p> All photos courtesy of Pitti Immagine.</p> 2017-06-16 00:00:00Aussie Design at PITTI UOMO n.92http://scout.com.au/Blog/Aussie-Design-at-PITTI-UOMO-n-92http://scout.com.au/Blog/Aussie-Design-at-PITTI-UOMO-n-92<img src="http://scout.com.au/image/contentobject/00001928/article_image/59425059c3bec.jpg?height=102&width=140" align="left"></img><p> It was exciting being able to see the work of Australian designers being presented in Florence on PITTI IMMAGINE UOMO n.92. Eight of Australia&rsquo;s new talents were selected in collaboration with the Australian Fashion Chamber to showcase their collections on the &ldquo;Guest Nation&rdquo;. This is a special project presented by the Fondazione Pitti Imagine Discovery and The Woolmark Company, and it is the first time that a project of this entity has brought Australian designers to an international fashion event.</p> <p> Chris Ran Lin, Commas, Double Rainbouu, Exinfinitas, Sener Besim, Strateas.Carlucci, P.E Nation and&nbsp;Ten Pieces were the promising names showing their Spring Summer collections. For their creations, they were required to utilize Australian Merino wool, highlighting the benefits of this versatile Australian-made material that fits all climates.</p> <p> Another great Aussie surprise showing at Pitti is one of SCOUT&rsquo;s favorite brands, Sartre Footwear. Based in Hong Kong, Sartre&rsquo;s vision is to mix refined shoe making traditions with edgy innovations of the industries.&nbsp;</p> <p> Check out the faces of the newcomers!</p> <p> All pictures courtesy of Pitti Immagine.</p> 2017-06-15 00:00:00Vetements Steps Off the Runwayshttp://scout.com.au/Blog/Vetement-Steps-Out-the-Runwayshttp://scout.com.au/Blog/Vetement-Steps-Out-the-Runways<img src="http://scout.com.au/image/contentobject/00001927/article_image/593a531ae63a1.jpg?height=102&width=140" align="left"></img><p> The fashion industry is still shaken since the changes that happened the last few seasons. Big labels showing men&rsquo;s and women&rsquo;s together at the same catwalk and the growth of trends such as &ldquo;see now, buy now&rdquo; are some of the marks of this new era in Fashion. The announcement that Vetements is quitting the runways brought this discussion to life again.</p> <p> Vetements&rsquo; leader, Demna Gvasalia spoke in recent interviews that the brand will no longer show in the classical system anymore, saying also that fashion needs a new chapter. He also stated that the brand will only show something when there is the need for it.</p> <p> This declaration makes the fashion world restless but above all excited. The atmosphere of change lets the industry and the market curious for what&rsquo;s coming. Here at Scout we are following all the new moves and looking forward to seeing this brave new Fashion.</p> 2017-06-09 00:00:00TOP 3 SHOWS of Mercedes-Benz Fashion Week Australiahttp://scout.com.au/Blog/TOP-3-SHOWS-of-Mercedes-Benz-Fashion-Week-Australiahttp://scout.com.au/Blog/TOP-3-SHOWS-of-Mercedes-Benz-Fashion-Week-Australia<img src="http://scout.com.au/image/contentobject/00001922/article_image/592bb369941d7.jpg?height=102&width=140" align="left"></img><p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;"> <font color="#000000" face="Calibri"><span style="font-size: 18.6667px;">MBFW Australia is over now and we wouldn&rsquo;t let it pass without pointing out the 3 designers that &nbsp;caught our eye here at Scout.</span></font></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;"> &nbsp;</p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;"> <font color="#000000" face="Calibri"><span style="font-size: 18.6667px;">Dion Lee opened the fashion week showing at Opera House, with a gender-neutral collection that &nbsp;brought an effortless sophistication through fluid fabrics. When it comes to the new designers, Yousef Akbar came as a great surprise, showing his rich and sexy colour-contrasting collection through the mix of textures like sequin surfaces and silk. Last but not least, Ginger and Smart has connected Art and Fashion through fun colourful patterns on a playful touch, keeping an eye on a confident contemporary woman.</span></font></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;"> <font color="#000000" face="Calibri"><span style="font-size: 18.6667px;"><br /> </span></font></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed; word-break: normal;"> <font color="#000000" face="Calibri"><span style="font-size: 18.6667px;">Images: The Australia, The Sydney Morning Herald, Huffpost, Yousef Akbar website, Cristhian Gillian and Brendon Thorne via news.com.au</span></font></p> 2017-05-29 00:00:00